Attorney Case Study · California · 2026
Brian Heit
Brian left his firm in December after being let go without his commissions. He launched a solo practice with no marketing budget and no infrastructure, and joined Wrk Legal through a colleague's referral. Within his first months on the platform, he was closing pre-documented cases at a rate 20 to 30% higher than anything his paid ad spend had ever produced.
A solo employment attorney who left a firm in December after being let go without his commissions. He launched independently with no book of business and no marketing budget, and joined the Wrk Legal founding cohort through a colleague's referral while shoestringing his operating costs.
Meta leads were costing him anywhere from $30 to $150 each, with a 20% close rate. At $100 per lead, that's $500 per signed client. The bigger problem wasn't the cost, it was the quality. People who clicked an ad were not the same as people who had been documenting for weeks.
Clients who had already uploaded their documentation before the consult. Brian could pull up their Wrk Receipts, review attachments, and walk into intake already knowing what happened.
He noted the difference immediately: "This isn't just they saw an ad and they're mad at their boss. This is legit stuff is going on and they're documenting."
Brian estimated his close rate on Wrk Legal leads ran 20 to 30% higher than his paid leads, enough that he told Cierra attorneys would be willing to pay a premium per lead because the pre-documentation justified it.
“I'm a huge fan of this program. On the client side, everyone's raving as well. It's worth every penny and more.”
Workers who document before they ever talk to an attorney are more committed, more prepared, and more likely to move forward if there's a viable claim. That changes the entire intake dynamic for attorneys who are used to sorting through cold, low-intent leads just to find one worth taking.
Brian Heit · Employment Attorney · CaliforniaThese are people who are committed. This isn't just that they saw an ad, and they're mad at their boss. This is legit stuff going on and they're documenting."
Three Ways to Connect
Your pipeline doesn't
stop at inbound.
Three distinct channels. Each one brings a different kind of client — and one of them lets you find cases before workers even know to look for you.
Workers sent directly from Worklution.
Caged Bird HR clients and Wrk Receipts users are referred to Wrk Legal attorneys as a natural next step in their journey. These workers are already supported, already documenting, and ready to take legal action. They arrive with context, urgency, and documentation in hand.
Browse real cases. Reach out before they come to you.
Workers who opt in to attorney contact have their Wrk Receipts anonymized and made available for attorneys to browse by case type, legal category, and incident pattern. See a situation that fits your practice? Request to connect. If the worker accepts, you can message them directly inside the app, or they can schedule a consultation on your calendar.
Invite your own clients to document their cases.
Already working with someone who isn’t fully ready to move forward? Invite them to Wrk Receipts. They’ll start building their documentation now, so when the time comes, their case is already structured, their evidence is organized, and you’re the attorney they come back to.
Start getting clients
Your next client is already building their case
Joseph started with a Gmail account and a referral. Five clients in the pipeline, $0 in marketing spend, and all five-star reviews. Start your 7-day free trial.